dfakih's CV
Profile summary
Accomplished Sr. Salesforce Engineering Manager with 6 years of progressive experience in enterprise software engineering and CRM platform ownership, fluent in English, Arabic, and French. Directing global Salesforce engineering teams, establishing platform governance frameworks, and driving complex modernization programs across multiple cloud environments. Dedicated to optimizing software delivery lifecycles, reducing technical debt, and aligning technical strategy with enterprise business requirements.
Career highlights
Enterprise Service Delivery: Established delivery and governance practices resulting in sustained 100 percent SLA compliance across enterprise CRM platforms.
Engineering Initiatives Management: Directed engineering initiatives for Salesforce and CPQ supporting global Sales and Revenue Operations while designing architectural principles.
Key skills
Professional experience
- Lead and develop a Salesforce engineering team delivering business-critical capabilities for global Sales and Marketing, while driving platform sustainability and user effectiveness.
- Own Salesforce technical direction, including data models, integration patterns, API contracts, and overall solution architecture.
- Drive design reviews, challenge technical approaches, and ensure scalable, secure, and maintainable Salesforce solutions.
- Partner with Product, Sales, Marketing, and business leaders to define priorities, own and prioritize the Salesforce backlog, shape quarterly and annual roadmaps, and translate business requirements into scalable technical solutions.
- Govern end-to-end Salesforce delivery across development, testing, UAT, and production releases.
- Improve engineering processes by introducing Agile best practices, reducing delivery risk, and increasing deployment predictability.
- Led AI-augmented engineering adoption with GitHub Copilot and Claude, increasing team productivity by 30\u201340% in H1 2026.
- Provide executive-level visibility into platform health, technical debt, risks, and roadmap progress.
Directed service delivery and operational governance for enterprise CRM platforms across multiple clients and cloud environments, operating as senior technical liaison between business stakeholders, Salesforce engineering teams, and enterprise architects while guiding clients on platform scalability and integration strategies.
- Managed distributed Salesforce delivery teams and vendors to maintain quality and security standards.
- Established delivery and governance practices resulting in sustained 100% SLA compliance.
- Drove continuous process improvement across the Salesforce SDLC to reduce operational risk.
Guided engineering initiatives for Salesforce and CPQ systems supporting global Sales and Revenue Operations, while establishing a Salesforce Center of Excellence and designing core architectural principles.
- Built Salesforce solutions that enhanced lead-to-quote efficiency and execution for sales teams.
- Managed integrations connecting Salesforce with external enablement platforms such as HighSpot, Drift, Eloqua, Outreach, and Marketo.
- Guided Salesforce developers and analysts through direct mentorship and team collaboration.
Directs global business support systems and customer relationship management transformation initiatives across multiple vendor and operator environments. Oversees modernization programs encompassing billing systems and mobile financial services architecture while coordinating delivery governance.
- Manages multi-country legacy modernization and system convergence programs for major telecom operators and vendors.
- Executes data migration at scale while maintaining continuity across core commercial platforms and billing databases.
- Establishes delivery governance frameworks and solution design standards for customer relationship management systems.
Education
Computer Science
Certifications
Languages
English · Professional
Arabic · Professional
French · Professional